这是长安汽车在“海纳百川”全球化战略下的关键里程碑

2025年10月16日，英国标准协会（BSI）向重庆长安汽车股份有限公司正式颁发**ISO 37301:2021国际合规管理体系认证**与**GB/T 35770-2022中国合规管理体系认证**双证书，这是长安汽车在“海纳百川”全球化战略下的关键里程碑。认证覆盖长安汽车研发、制造、采购、销售全价值链，并重点验证了出口管制与经济制裁、个人信息保护、反垄断三大核心领域的合规能力，标志着其合规管理体系已达到国际标准水平。

此次认证由BSI大中华区标准方案应用总监祝嘉韵现场授予，长安汽车党委委员、执行副总裁、首席合规官李名才代表公司接受证书。祝嘉韵在仪式中评价：“长安汽车在合规管理体系建设方面取得的成就令人赞赏，这为其全球化战略奠定了坚实根基。”这一认证不仅是对长安汽车现有合规能力的认可，更是国际市场对其全球化运营风险管控能力的信任背书。

### 认证背后的体系构建

长安汽车的合规管理体系建设始于2024年，在国家要求、战略诉求和业务需求三重驱动下启动。体系以ISO 37301:2021为核心框架——该标准采用PDCA（计划-执行-检查-改进）循环理念，覆盖合规治理、风险评估、控制措施、文化建设等全流程，由ISO组织超过75%的成员国投票通过，具有高度国际通用性。结合中国GB/T 35770-2022标准的本土化要求，长安汽车构建了“全球统一、区域适配”的合规管理架构。

认证过程中，BSI对长安汽车的评估重点包括：
- **全价值链覆盖**：从研发阶段的技术合规审查，到制造环节的供应链合规管理，再到销售端的市场竞争合规监控；
- **高风险领域穿透**：针对汽车行业全球化常见的出口管制（如芯片技术出口限制）、用户数据跨境流动（如欧盟GDPR合规）、经销商反垄断等痛点，建立专项管控机制；
- **动态迭代能力**：通过信息化系统实现合规风险的实时监测与预警，确保体系能快速响应国际法规变化（如美国出口管制清单更新、欧盟AI法案实施）。

### 对全球化战略的支撑意义

长安汽车的“海纳百川”战略旨在2030年实现海外市场年销量突破120万辆，进入全球汽车企业前十。此次BSI双认证的核心价值在于**降低国际市场准入门槛**与**提升品牌信任度**：
- 在欧洲、东南亚等法规严格地区，ISO 37301认证可直接作为合规能力证明，减少重复审查成本；
- 对于北美市场，完善的出口管制合规体系能有效规避地缘政治风险（如避免被列入实体清单）；
- 在“一带一路”沿线国家，中国标准与国际标准的双认证更易获得当地政府与合作伙伴认可。

正如长安汽车在认证后发布的声明所述：“后续将持续推动体系运行和信息化建设，动态审视、迭代优化，切实发挥合规管理体系的根本保障作用，助力‘海纳百川’全球化发展行稳致远。”这意味着认证并非终点，而是其合规管理体系持续进化的新起点。

### 行业标杆价值

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在汽车行业加速全球化的背景下，长安汽车的认证案例具有典型示范意义：
- **从“被动合规”到“主动管理”**：传统车企多聚焦产品认证（如欧盟WVTA、美国FMVSS），而长安汽车将合规管理延伸至企业治理层面，构建覆盖全业务链的风险防控网络；
- **国际标准与本土实践融合**：ISO 37301提供通用框架，GB/T 35770-2022则针对中国企业特点补充了党建引领、社会责任等要求，这种“双轨并行”模式为中国车企出海提供了可复制的范本；
- **技术合规与业务合规协同**：结合其在自动驾驶领域的技术积累（如牵头制定中国《汽车驾驶自动化分级》标准），合规管理已嵌入智能网联汽车的数据安全、算法透明性等前沿领域。

**总结而言，BSI双认证不仅是长安汽车全球化的“通行证”，更是其构建可持续竞争力的“护城河”。** 在逆全球化思潮抬头、国际法规日益复杂的当下，以合规能力赋能业务扩张，正成为中国车企突破国际市场的关键战略选择。