Rivian has laid off about 200 employees as the electric vehicle maker prepares for a U.S. economy with fewer incentives to go green.
The electric truck and sport-utility vehicle manufacturer is preparing for a challenging year in which it plans to launch a more affordable model even as it gets more expensive to buy an EV.
A spokesperson at the company said that the layoffs are equivalent to about 1.5% of its total staff of nearly 15,000. The Wall Street Journal first reported the layoffs.
Rivian is among the many car companies bracing for the changes in federal tax credits.
Under President Trumps Big Beautiful Bill, the $7,500 tax credit, which some buyers receive for purchasingEVs, is set to expire at the end of this month. The credit of up to $4,000 for used EVs also will end.
Its an abrupt reversal of Biden-era efforts to address climate change emissions from gasoline cars.
Transportation is the most significant source of climate-warming emissions in California and the U.S., and experts warn that the sector must become far cleaner to avoid the worst effects of global warming.
In California, approximately one-quarter of new cars sold are either fully electric or plug-in hybrid vehicles, according to the California Energy Commission.
That progress could stall. The planned phaseout of state credits is expected to dampen EV sales, which already have slowed due to waning consumer interest and high tariffs on imported cars.
Anticipating a slowdown in demand as the incentives end, General Motors has laid off 360 workers in Detroit due to the slowed production of the GMC Hummer EV and Cadillac Escalade IQ. Volkswagen plans to temporarily furlough 160 employees and slow production of its electric SUV.
Rivians newest model, the R2 SUV, is slated to come out next year.
We have made some recent changes to the Commercial team as part of an ongoing effort to improve operational efficiency for R2, a Rivian spokesperson wrote in a statement to The Times.
It will be one of the companys more affordable options, starting at $45,000. Its current R1S SUV starts at $76,900. At this price level, Rivian will be able to compete with other EV companies such as Tesla, which also has a model starting at about $45,000.
Rivian first made a name for itself with its Earth-toned electric trucks, which debuted in 2018. The company was founded in Florida and moved to Irvine in 2020, where it is based today.
The introduction of its heavy-duty EVs initially appealed to more-affluent consumers, with some of the models sporting sticker prices above $120,000.
After taking the company public in 2021, the retailer has faced a number of challenges. It has had to grapple with supply chain issues, steep price points and order delays.
Like all EV companies, it is now struggling with policy changes out of Washington.
Because Rivian makes only EVs, the companys sales have been derailed with changes in compliance credits. Previously, the company would sell these credits to other car companies that needed to meet fuel economy and emission standards.
In its second quarter, the company reported a loss of $1.1 billion.
Rivian shares have climbed about 5% this year. Thats less than half the gain of the tech-heavy Nasdaq composite index for the same period.
随着美国政府对绿色转型的激励政策减少，电动汽车制造商Rivian已裁员约200人。
这家电动卡车和运动型多用途汽车制造商正准备迎接充满挑战的一年，其计划推出一款更经济的车型，尽管目前电动汽车的购买成本正变得越来越高。
该公司发言人表示，此次裁员规模约占其近1.5万名员工总数的1.5%。《华尔街日报》最先报道了此次裁员消息。
Rivian（里维安）与众多汽车制造商一样，正在为联邦税收抵免政策的变化做准备。
根据特朗普总统签署的《宏伟法案》，部分消费者购买电动汽车可享受的7500美元税收抵免政策将于本月底到期。二手电动汽车最高4000美元的抵免额度也将同时终止。
此举突然逆转了拜登政府时期应对汽油车气候变化的减排努力。
交通运输是加利福尼亚州乃至全美气候变暖排放的最大来源，专家警告称，该行业必须大幅提升清洁度，才能避免全球变暖带来的最严重影响。
根据加州能源委员会的数据，在加利福尼亚州，售出的新车中约有四分之一为纯电动或插电式混合动力汽车。
这一进展可能陷入停滞。随着政府补贴的逐步取消，电动汽车销量预计将进一步受到抑制——此前由于消费者兴趣减弱及进口汽车高关税影响，市场增速已然放缓。
随着补贴政策结束，通用汽车预计需求将放缓，因此因GMC悍马电动版和凯迪拉克Escalade IQ产量下降，已在底特律裁员360人。大众汽车则计划临时解雇160名员工，并放缓其电动SUV的生产速度。
Rivian公司的最新车型R2 SUV将于明年上市。
里维安（Rivian）公司发言人在给《泰晤士报》的声明中表示："作为持续提升R2项目运营效率的一部分，我们近期对商务团队进行了一些调整。"
这将成为该公司价格更亲民的车型之一，起售价为45,000美元。其目前在售的R1S SUV起价为76,900美元。在这一价位上，Rivian将能够与特斯拉等其他电动汽车制造商展开竞争——后者同样拥有起售价约45,000美元的车型。
Rivian公司最初因其2018年推出的地球色调电动卡车而闻名。该公司成立于佛罗里达州，后于2020年迁至尔湾市，并在此设立总部至今。
其重型电动车的推出最初吸引了较富裕的消费者，部分车型标价超过12万美元。
这家零售商自2021年上市以来，已面临诸多挑战，包括供应链问题、高昂定价以及订单延迟等难题。
与所有电动汽车企业一样，该公司目前正因华盛顿方面的政策变动而陷入困境。
由于Rivian仅生产电动汽车，合规积分政策的变动导致该公司销量受挫。此前，该公司曾将这些积分出售给其他需要满足燃油经济性和排放标准的汽车制造商。
该公司第二季度报告亏损11亿美元。
Rivian公司股价今年累计上涨约5%，涨幅不及同期以科技股为主的纳斯达克综合指数的一半。
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