LONDON (AP) Tesla sales across Europe plunged by half last month even as growth in the electric car market picked up pace, according to data released Tuesday.
The numbers are the latest indication of how much the Tesla brand is suffering because of the backlash against billionaire CEO Elon Musk over his far-right views.
Sales of Tesla vehicles in 32 European countries tumbled 49% to 7,261 in April from 14,228 in the same month the previous year, according to the figures released by the European Automobile Manufacturers Association, or ACEA.
At the same time, sales of battery-electric vehicles by all manufacturers rose about 28%. Meanwhile, sales of gasoline and diesel powered cars slumped.
The figures, which cover the European Unions 27 member countries and five other nations outside the bloc, back up early data from Sweden, the Netherlands and Denmark released at the start of this month that had pointed to a sales collapse.
Tesla has been reeling from protests and boycotts over Musk wading into politics, but it also faces other factors including an aging model lineup and intensifying competition from rival electric vehicle brands, particularly from China.
U.S. President Donald Trumps trade war has also turned Europeans off buying American brands. In recent days, Trump threatened to impose a 50% tariff on EU goods, accusing the bloc of being very difficult to deal with, before agreeing to delay the duties until July.
In one sign that Tesla appears to be losing ground to cut-price Chinese brands, sales at Chinas SAIC zoomed up 54% in April, according to the ACEA figures. SAIC owns a slew of auto brands including U.K.-based MG, known for its low-cost EV models.
Tesla is also suffering because it had to shut down factories for several weeks this year while upgrading its best selling Model Y sport utility vehicle, pinching supply.
For the first four months of the year, Teslas European sales fell roughly 39% to 61,320 while the continents auto market as a while showed little change during the same period, according to the data.
For April, car sales in the EU edged up 1.3% from the previous year, showing signs of recovery despite the ongoing unpredictable global economic environment, the group said in a press release.
根据周二发布的数据,尽管电动汽车市场的增长速度正在加快,但特斯拉在欧洲的销量在上个月却减半了。
这些数字是特斯拉品牌因对亿万富翁首席执行官埃隆·马斯克(Elon Musk)的右翼观点的反弹而遭受重创的最新证据。
根据欧洲汽车制造商协会(ACEA)发布的数据,32个欧洲国家特斯拉汽车的销量在4月份同比下降了49%,从去年同期的14,228辆降至7,261辆。
与此同时,所有制造商的纯电动汽车销量增长了约28%。而与此同时,汽油和柴油动力汽车的销量则有所下滑。
该数据涵盖了欧盟的27个成员国和欧盟之外的其他五个国家,与本月初瑞典、荷兰和丹麦公布的数据相呼应,均显示销售量出现大幅下滑。
由于马斯克涉足政治引发的抗议和抵制,特斯拉一直处于动荡之中,但它还面临其他因素,包括老化的车型阵容和来自竞争对手电动汽车品牌的日益激烈的竞争,特别是来自中国的竞争。
美国总统唐纳德·特朗普的贸易战也使得欧洲人不再购买美国品牌。最近几天,特朗普威胁对欧盟商品征收50%的关税,指责欧盟“难以对付”,但随后同意将关税延迟至7月。
根据欧洲汽车制造商协会(ACEA)的数据,中国上汽集团(SAIC)4月份的销量激增了54%,这表明特斯拉似乎正在失去对价格低廉的中国品牌的优势。SAIC拥有众多汽车品牌,其中包括英国的MG,以其低成本的电动汽车模型而闻名。
特斯拉也正面临困境,因为今年在升级其最畅销的Model Y运动型多用途车时,不得不关闭了数周的工厂,导致供应受到挤压。
根据数据,今年前四个月,特斯拉在欧洲的销量下降了约39%,降至61,320辆,而同期整个欧洲汽车市场的变化不大。
该集团在新闻发布中表示,4月份欧盟汽车销量比去年同期增长了1.3%,“尽管全球经济环境仍充满不确定性,但(汽车销量)显示出复苏的迹象。”
全部评论 (0)