(Bloomberg/Craig Trudell) Tesla Inc.s sales slump is dragging on across almost all of Europes biggest electric vehicle markets, costing the company significant share in countries seeing stronger EV demand.
New Tesla vehicle registrations dropped 39% last month in Germany and plunged 56% through the first eight months of the year, the Federal Motor Transport Authority said Wednesday. The Elon Musk-led carmaker also posted steep August sales declines in France, Belgium, Denmark and Sweden.
Norway has been the exception, with registrations rising 21% last month and 26% year-to-date.
Teslas worldwide vehicle deliveries fell 13% in the first half of the year, putting the company on course for its second consecutive annual decline. While the carmaker is expected to get a boost this quarter from US consumers accelerating EV purchases before federal tax credits expire, that upside could be capped by weakness in both Europe and China, where factory shipments continue to drop.
Musk and other top executives blamed Teslas early-year sales shortcomings on transitioning the Model Y its top-selling vehicle to a new design, which temporarily disrupted production.
But roughly six months since the company started delivering the new Model Y in Europe, the vehicle is struggling in several key markets. Registrations plummeted 87% in Sweden and 47% in Denmark last month.
In Germany, battery-electric vehicle registrations soared 46% industrywide in August, continuing a trend of strong EV sales even as Tesla struggles. Across all of Europe, BEVs were up 26% during the first seven months of the year, even as Tesla sales fell 40%.
(Updates with Model Y background starting in the fifth paragraph.)
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(彭博社/克雷格·特鲁德尔)特斯拉公司的销售下滑已蔓延至欧洲几乎所有主要电动汽车市场,在电动汽车需求增长的国家中,该公司市场份额大幅缩水。
德国联邦机动车运输管理局周三表示,特斯拉上月新车注册量在德国同比下降39%,今年前八个月累计暴跌56%。由埃隆·马斯克执掌的这家车企在法国、比利时、丹麦和瑞典的8月销量也出现大幅下滑。
挪威却是个例外,其上月注册量增长了21%,年初至今累计增长26%。
特斯拉全球汽车交付量上半年同比下降13%,或将面临连续第二年销量下滑。尽管该车企本季度有望因美国消费者赶在联邦税收抵免到期前加速购买电动车而获得提振,但欧洲和中国市场的疲软可能限制这一增长空间——两地工厂出货量持续下跌。
马斯克及其他高管将特斯拉年初销量不佳归咎于对畅销车型Model Y进行设计更新,这一调整暂时影响了生产。
然而,自该公司在欧洲开始交付新款Model Y约六个月后,该车型在多个关键市场表现不佳。上月瑞典的注册量骤降87%,丹麦则下滑47%。
德国8月全行业纯电动汽车注册量飙升46%,尽管特斯拉面临困境,但电动汽车销售仍保持强劲增长趋势。同期在整个欧洲,今年前七个月纯电动汽车销量增长26%,而特斯拉销量却下滑了40%。
(从第五段开始补充Model Y相关背景信息。)
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