(Bloomberg/Stefan Nicola) Tesla Inc. continues to post steep sales declines in Europe, where the Elon Musk-led automaker is ceding significant share to Chinas BYD Co.
In both Germany and the UK by far the two leading countries for battery-electric vehicle registrations in the region Teslas July sales fell by more than half compared with a year ago, according to figures reported Tuesday. BYD, by contrast, more than quadrupled registrations in each country.
Last week, the national auto association for France the No. 3 market in Europe by EV sales reported that Teslas registrations dropped 27% in July and were down almost 40% through the first seven months of the year.
Tesla shares declined as much as 1.2% shortly after the start of regular trading and are down 23% for the year.
Tesla pinned the blame for its early-year sales weakness on manufacturing disruptions linked to changing over production lines for its most important vehicle, the Model Y. But the companys slump has carried on even as its ramped up output of the redesigned SUV, adding to concerns that its chief executive officers polarizing and often politically charged persona have damaged Teslas brand.
On Monday, the company announced that it had approved an interim award of about $30 billion worth of Tesla stock to Musk as a legal fight over his 2018 pay package drags on.
Teslas struggles have created an opening for leading European manufacturers, as well as BYD. The Chinese automaker sold more fully electric cars in Europe than Tesla for the first time ever in April. Some analysts are predicting BYD will pull ahead of Tesla globally for the full year and thats without BYDs even being available in Teslas home market, the US.
In Germany Europes biggest auto market and the home of Teslas sole assembly plant in the region BYD outsold Tesla for the third time this year in July.
In the UK, BYD has registered more than six times as many vehicles compared with its total through July of last year. Thats lifted its market share to 1.91% on a year-to-date basis, just a tenth of a percentage point shy of Teslas share.
(Updates with Tesla share trading in the fourth paragraph.)
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（彭博社/斯特凡·尼古拉）特斯拉公司在欧洲市场的销量持续大幅下滑，这家由埃隆·马斯克执掌的汽车制造商正将大量市场份额拱手让给中国的比亚迪公司。
周二公布的数据显示，在德国和英国这两个欧洲地区纯电动汽车注册量遥遥领先的国家，特斯拉7月销量同比下滑逾半。与之形成鲜明对比的是，比亚迪在这两个国家的注册量均增长了三倍以上。
上周，法国国家汽车协会（按电动汽车销量计算为欧洲第三大市场）报告称，特斯拉7月份的注册量下降了27%，且今年前七个月的累计降幅接近40%。
特斯拉股价在常规交易开始后不久一度下跌1.2%，年内累计跌幅达23%。
特斯拉将年初销量疲软归咎于生产线改造导致的制造中断，该改造涉及其主力车型Model Y。然而，即便这款重新设计的SUV产量已逐步提升，公司颓势仍在延续，这加剧了外界担忧——其首席执行官充满争议且常涉政治立场的公众形象，已对特斯拉品牌造成损害。
周一，该公司宣布已批准向埃隆·马斯克（Elon Musk）临时授予价值约300亿美元的特斯拉股票，与此同时，围绕其2018年薪酬方案的法律纠纷仍在持续。
特斯拉的困境为欧洲头部制造商和比亚迪创造了机会。这家中国车企今年4月在欧洲的纯电动汽车销量首次超越特斯拉。部分分析师预测，比亚迪全年全球销量将超过特斯拉——而目前比亚迪甚至尚未进入特斯拉的母国市场美国。
在欧洲最大的汽车市场德国，同时也是特斯拉在该地区唯一组装厂的所在地，比亚迪今年7月第三次在销量上超越特斯拉。
在英国，比亚迪今年注册的车辆数量已达到去年七月底总量的六倍以上。这一增长使其市场份额提升至1.91%（年初至今数据），与特斯拉的市场份额仅相差0.1个百分点。
（第四段更新特斯拉股票交易相关情况。）
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