NEW YORK (AP) Tesla sales plunged by more than half last month in several European countries in a sign that Elon Musk could struggle to revive the company after he shifts from his Washington cost-cutting work to day-to-day operations again.
Tesla sales collapsed in April by more than two-thirds from a year earlier in Sweden, the Netherlands and Denmark, according to auto groups and government agencies Friday. Sales at the Austin, Texas, company dropped by 59% in France and 38% in Norway.
The countries are not major drivers of sales overall, but they are the first to report April results and thus a foretaste of possible trouble elsewhere as Tesla reels from protests and boycotts over Musk wading into politics.
In Germany, where he told voters their country was lost if they didnt vote for a candidate widely derided for her extreme views, sales plunged 62% in the first three months this year. German sales for April are not out yet.
Financial analysts covering Tesla are worried about the Musk backlash but caution its not clear exactly how much to blame politics for the hit. Other factors suppressing sales include Teslas aging model lineup and new offerings from rival electric vehicles makers, such as China BYD.
Tesla also had to shut down factories for several weeks this year while upgrading its best selling Model Y sport utility vehicle, pinching supply. And the company is still waiting for European regulators to approve its partial self-driving features in its cars, a big selling point in the U.S. and China.
We could see sales come back once they get it, said Morningstar analyst Seth Goldstein, though he added about the April figures, Its never a good thing when you have large sales declines like this.
The disappointing numbers come a little over a week since Musk told investors on a first-quarter conference call that he would be stepping back from his work in Washington as President Donald Trumps chain-saw wielding cost-cutting czar. Musk has shut down whole government departments as head of the so-called Department of Government Efficiency, or DOGE, and thrown tens of thousands of public workers out of their jobs.
On the call, Musk said he would be spending only one or two days a week on DOGE work starting in May, acceding to demands that he refocus on his job as Teslas chief executive officer.
The stock has been rising since that announcement despite crumbling financial figures. Profits in the first quarter fell 71%.
The sales hit in April was the worst in Sweden, where Mobility Sweden said they fell 81%. That was followed by a 74% plunge in the Netherlands and a 67% drop in Denmark, according to the Dutch trade association BOVAG and Mobility Denmark respectively.
The Norwegian Road Traffic Information Council reported a 38% drop in that country.
One bright spot: Tesla was able to sell more cars in Italy, according to an Italian Ministry of Infrastructure and Transportation report, registering a 3% gain for the month.
据纽约美联社（AP）报道，上个月，特斯拉在多个欧洲国家的销售量骤降超过一半，这表明埃隆·马斯克在从华盛顿的削减成本工作转回日常运营后，可能会面临复原公司的挑战。
根据汽车集团和政府机构周五的数据，特斯拉在瑞典、荷兰和丹麦的销量在四月相比去年同期下降了三分之二以上。位于德克萨斯州奥斯汀的特斯拉公司，在法国的销量下降了59%，在挪威的销量下降了38%。
尽管这些国家在整体销售上并不是主要的驱动力，但它们是第一个报告四月结果的国家，因此，特斯拉因马斯克涉足政治而遭遇抗议和抵制时，它们成为了其他地方可能出现的麻烦的预兆。
在德国，他告诉选民，如果他们不投票给一个因极端观点而广受诟病的候选人，他们的国家就会灭亡。今年头三个月，德国的销量下降了62%。四月德国的销量数据尚未公布。
负责特斯拉（Tesla）的金融分析师对马斯克（Musk）的负面反应感到担忧，但他们警告说，目前尚不清楚究竟应该将多少责任归咎于政治因素。其他抑制销售的因素包括特斯拉老化的车型阵容以及来自竞争对手的电动汽车制造商，如中国的比亚迪（BYD）的新产品。
今年，特斯拉在升级其最畅销的Model Y运动型多用途车（SUV）时，也不得不关闭工厂数周，这导致其供应紧张。同时，该公司仍在等待欧洲监管机构的批准，以在汽车中加入其部分自动驾驶功能，这在美中两国是一个重要的卖点。
Morningstar分析师Seth Goldstein表示，一旦他们（公司）得到它（即产品或服务），我们可以看到销售会回升，但他对四月份的数据补充道：“当你有如此大的销售下滑时，这从来都不是什么好事。”
马斯克在一季度投资者电话会议上向投资者表示，他将从华盛顿的“链锯”成本削减总督（即唐纳德·特朗普总统的职位）的角色中退出的消息，已经过去了一个多星期。作为所谓的“政府效率部”（DOGE）的负责人，马斯克已经关闭了整个政府部门，导致数万名公职人员失业。
在这次通话中，马斯克表示，从五月开始，他将每周只花一两天的时间在狗狗币（DOGE）工作上，以响应他重新专注于特斯拉首席执行官这一职位的要求。
尽管财务数据不断恶化，但自那次公告以来，该股票一直在上涨。第一季度利润下降了71%。
根据瑞典移动性协会（Mobility Sweden）的说法，瑞典在四月的销售量遭遇了最严重的打击，销售量下降了81%。随后，荷兰的销售额下降了74%，而丹麦的销售额则下降了67%，这一数据分别来自荷兰贸易协会（BOVAG）和丹麦移动性协会（Mobility Denmark）。
挪威道路交通信息委员会报告称，该国交通事故数量下降了38%。
一个亮点是，根据意大利基础设施和交通部的一份报告，特斯拉在意大利的汽车销量有所增加，当月销量增长了3%。
全部评论 （0）