The company continues to lose market share, now selling fewer than 1 per cent of EVs in the region
Sales at Elon Musks Tesla have fallen by a shocking 40 per cent in Europe amid increased pressure from Chinese rivals in the electric vehicles (EVs) industry.
New data from the European Automobile Manufacturers Association (ACEA) shows EV sales rose by more than a third in July (33.6 per cent), meaning that combined with Teslas own drop in sales, the companys market share has dropped to below one per cent.
First-half year sales from January to July also dropped by more than a third (33.6 per cent) compared to last year during the same period, as Tesla struggles with brand image, price competition and a lack of new models versus the offerings of their rivals.
The sales data covers the European Union, the UK and the EFTA region. Total battery EVs now account for more than 15 per cent of the European car market.
Chinese rival BYD sold 13,503 units in July, the data shows, compared to 8,837 from Tesla.
BYD surpassed Tesla for revenue in 2024 and launched a battery featuring five-minute charging in a lower-cost model car earlier this year.
Among other brands across July sales, Volkswagen and Skoda (both owned by Volkswagen Group) posted notable increases, as did Vauxhall/Opel and Dacia.
Jaguars EV sales dropped by 99 per cent however after they opted to relaunch as an electric-only brand from 2026, after phasing out other models this year.
The manufacturer selling the most overall units across the January to July period was Volkswagen, with more than 872,000 new registrations, a five per cent increase on last year for the same period.
Tesla sales continue to be in hard reverse in Europe, suggesting Elon Musk s divisive role in politics is still hurting the brand on this side of the Atlantic, commented AJ Bell investment director Russ Mould.
Mr Musk warned Tesla shareholders to expect a rough time ahead as the company battles image issues and tries to revive sales, while an EV grant in the US will come to an end affecting consumer purchase ability. Tesla are also focused on developing their robotaxis.
Shares in the company are down 13 per cent in 2025 so far, though have recovered a further ten per cent in the past month.
该公司市场份额持续萎缩，目前在该地区电动汽车销量占比已不足1%。
在电动汽车行业中国竞争对手带来的压力加剧之际，埃隆·马斯克旗下的特斯拉在欧洲的销量骤降40%，跌幅惊人。
欧洲汽车制造商协会（ACEA）最新数据显示，7月电动汽车销量增长逾三分之一（33.6%）。由于特斯拉自身销量下滑，该公司市场份额已跌至不足1%。
今年1月至7月的上半年销量较去年同期下降逾三分之一（33.6%），因特斯拉正面临品牌形象受损、价格竞争激烈以及相较于竞争对手缺乏新车型等问题。
销售数据涵盖欧盟、英国及欧洲自由贸易联盟地区。目前纯电动汽车已占欧洲汽车市场总份额的15%以上。
数据显示，中国竞争对手比亚迪7月销量达13,503辆，而特斯拉同期销量为8,837辆。
比亚迪2024年营收超越特斯拉，并于今年早些时候在一款低成本车型中推出了支持五分钟快充的电池。
在7月销量表现突出的其他品牌中，大众和斯柯达（均属大众集团旗下）以及沃克斯豪尔/欧宝和达契亚均实现了显著增长。
捷豹（Jaguar）今年逐步淘汰其他车型后，决定从2026年起转型为纯电动品牌，但其电动车销量却暴跌了99%。
今年1月至7月期间，大众汽车以超过87.2万辆的新车注册量成为销量最高的制造商，较去年同期增长5%。
AJ Bell投资总监拉斯·莫尔德评论称：“特斯拉在欧洲市场的销量持续大幅下滑，这表明埃隆·马斯克在政治领域的争议性角色仍在损害该品牌在大西洋彼岸的形象。”
埃隆·马斯克（Elon Musk）警告特斯拉股东，由于公司正面临形象问题并试图重振销量，未来将面临一段“艰难”时期；同时美国电动汽车补贴政策即将结束，这将影响消费者的购买能力。特斯拉目前还专注于开发其自动驾驶出租车项目。
该公司股价在2025年迄今累计下跌13%，不过在过去的1个月中又回升了10%。
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